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Prim ImproperPrim Improper next level nail art handmade in Aotearoa

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SHIPPING RESUMING 24TH NOVEMBER 2025

We're whipping away to spend some time with whānau from 31st October - 24th November. Orders placed while we're gone will be shipped once we return. Mauri ora!
Icon 1 Made in NZ
Icon 2 DIY & Pro Products

TRANSFORM EVERY SET INTO YOUR SIGNATURE OF SELF-EXPRESSION

ART FOR YOUR NAILS. STORIES FOR YOUR SOUL.

SEEN & CELEBRATED BY

THE THEORY OF NAILS

Prim Improper now offers training - and we’re celebrating!

The essential first step into safe, confident nail work - whether you’re DIY, self-taught, or thinking about going pro.

Fully online, beginner-friendly, and HALF PRICE until the end of the month!

HANDMADE IN AOTEAROA

All of our products are made to order right here in Auckland, New Zealand.

completely customisable

Customise the size and colour of any of our designs - or create your own from scratch!

diy & salon options

Check out our range of Nail Transfer Tattoos and Professional Nail Foils to find your perfect products.

worldwide shipping

Speedy international delivery and FREE shipping with orders $79+ in NZ or $169+ worldwide.